Interesting article on Ford ~ what does it mean to be “built by Ford”?

Very interesting article about the level of detail the the Ford Motor Company is getting to, to protect the consistency and “look and feel” of their brand….even down to tactile issues like clunks, noises, fit and finish.  There are of course some “bigger issues” that Ford has, but kudos to them for working through this level of detail, even up to CEO!  Wow!

http://money.cnn.com/2008/04/21/news/companies/saving_ford.fortune/index.htm?postversion=2008042205

Leave a Reply

Your email address will not be published.

A Mitsubishi Fleet Dealer

Contact VRCG!

248.298.2903